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企業(yè)招聘人才出新招：模擬競賽
Global companies are deploying a new tool to reinforce their brands with students, build links with universities and management schools, find talent and deliver management education.
全球企業(yè)正在運(yùn)用一種新工具來增強(qiáng)它們在學(xué)生中的品牌聲譽(yù)，與大學(xué)及管理學(xué)院建立聯(lián)系，尋找人才并提供管理教育，
企業(yè)招聘人才出新招：模擬競賽
。Corporate games, costing up to ?1m ($1.3m, ￡900,000) each to run, are increasingly seen by faculty as an "experiential learning" device that can improve educational quality and even count towards course credits.
越來越多的學(xué)院開始把模擬商業(yè)競賽當(dāng)作能夠提高教育質(zhì)量、甚至可以計(jì)入課程學(xué)分的“實(shí)踐學(xué)習(xí)”工具。這種商業(yè)競賽單個(gè)運(yùn)營成本最多可達(dá)100萬歐元（合130萬美元）。
Recently, the aircraft manufacturer Airbus and bank BNP Paribas have joined existing players such as cosmetics group L’Oréal and technology consultants IBM in launching global games for undergraduates, attracting in the process thousands of players.
最近，飛機(jī)制造商空中客車(Airbus)和法國巴黎銀行(BNP Paribas)加入了化妝品集團(tuán)歐萊雅(L’Oréal)和技術(shù)咨詢公司IBM等企業(yè)的行列，開始推出針對大學(xué)生的全球性模擬競賽，在此過程中吸引了數(shù)千名游戲參與者，
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《企業(yè)招聘人才出新招：模擬競賽》(http://m.lotusphilosophies.com)。Peter Cardwell, a director at the business simulation design company, Learning Dynamics, says these multi-player online team games are a powerful way to teach business skills. Learning Dynamics, he says, defines them as a "multi-media experience that immerses the participant in a realistic business situation or management role which requires decision-making in a risk-free environment - so learning is accelerated".
商業(yè)模擬設(shè)計(jì)公司Learning Dynamics的主管彼得·卡德韋爾(Peter Cardwell)表示，這些多人在線團(tuán)隊(duì)游戲是教授商業(yè)技能非常有效的方式。他說，Learning Dynamics將它們定義為一種“使參與者沉浸在現(xiàn)實(shí)商業(yè)情境或管理角色之中的多媒體體驗(yàn)，他們需要在無風(fēng)險(xiǎn)的環(huán)境中作出決策——因此，學(xué)習(xí)速度會加快 ”。
Moreover, corporate business games designed for building brand awareness are starting to spawn siblings used for employee education or even targeted at high school students.
此外，為增強(qiáng)品牌認(rèn)知度而設(shè)計(jì)的企業(yè)商業(yè)競賽已經(jīng)開始衍生出用于雇員教育、甚至針對中學(xué)生的同類產(chǎn)品。
Certainly, corporate games seem to be weaving a growing number of participating business schools into their web.
當(dāng)然，模擬商業(yè)競賽似乎正在吸引越來越多商學(xué)院參與，加入它們的網(wǎng)絡(luò)。
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