BEC高級口試真題及應考提示

　　親愛的考生們，當你踏上商務英語高級口試的征程，真題便是你最好的導航圖。BEC 高級口試不僅考驗你的語言能力，更挑戰(zhàn)你的商務思維和應變能力。這里為你精心準備了 BEC 高級口試真題及應考提示，讓你提前洞悉考試的奧秘，掌握應對策略。跟隨這份指南，開啟你的 BEC 高級口試成功之旅吧。

　　Speaking Test Part I

　　1. Customer Relations: the importance of making customers feel valued

　　2. Company growth: the importance to a company of controlling expansion

　　3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

　　4. Time Management: the importance of planning work time effectively

　　5. Project Development: how to ensure inter-departmental co-operation on new projects

　　6. Purchasing: how to evaluate and select new products

　　7. Personnel Management: the importance to a company of having well motivated staff

　　8. Strategic Planning: how to decide whether to purchase or rent company premises

　　9. Sales: how to ensure that price levels for new products are set appropriately

　　10. Communication Skills: the importance of foreign language training for selected employees

　　11. Advertising: how to select a suitable agency to handle a companys advertising

　　12. Finance: how to decide whether to float a company on the stock-market

　　13. Marketing: the importance to a company of offering its products on the world-wide web

　　14. Staff Training: how to evaluate the effectiveness of company training programmes

　　15. Company Growth: how to decide when it is the right time for a business to expand

　　16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

　　17. Recruitment: how to ensure that the best candidate for a post is selected

　　18. Information Management: how to analyse and make effective use of information

　　19. Sales: the importance of brand image in ensuring that products or services sell well

　　20. Technology: the importance to a company of keeping up-to-date with internet developments

　　21. Quality Control: how to ensure that a company consist

　　Speaking Test Part II

　　1、Career Planning: how to assess the career opportunities providedby different types of companies

　　Career Planning

　　Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.

　　Career Development: the importance of acquiring a range of skills throughout your career

　　It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.

　　2、Human Resources: how to provide effective support for new members of staff

　　Training: The importance of a continuous programme of staff training within a company

　　Staff Management: how to achieve and maintain high motivation among a workforce

　　Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.

　　3、Marketing Research

　　Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.

　　We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.

　　A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research

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